Copywriting Archives

Published On - May 1, 2019

Mary Ravenna Copywriting, Culture, Language Blog

Give Your Bilingual Exhibits Multicultural Appeal

How can museums make their exhibits more accessible to visitors and to the surrounding community? Often, language is the key. Around 55% of museums and science centres around the world already offer information for visitors in more than one language. Bilingual or multilingual exhibitions help museum...

Published On - April 18, 2019

Linda Ward Copywriting, Language BlogTags: Marketing Translation

8 Important Truths About International Copywriting

Copywriting for international audiences is more complicated than you might think at first. Advertising and marketing copy depends on culturally and linguistically-specific factors to motivate the audience to act. For example, clever wordplay is challenging to translate, as is humour. These factors c...

The Apple School of International Marketing 5 Strategies Worth Stealing

Published On - August 10, 2018

Richard Brooks Copywriting, Language Blog, MarketingTags: Apple, international marketing

The Apple School of International Marketing: 5 Strategies Worth Stealing

Last week, Apple made history when it became the first US company worth $1 trillion. How did they do it? Certainly not by selling their products in only one country using only one language. In fact, since 2010, the share of Apple’s revenue generated outside of the United States has hover...

5 Things Marketers Should Know About Cultural Diversity in Marketing

Published On - June 29, 2018

Linda Ward Copywriting, Language Blog, MarketingTags: international marketing, Transcreation

5 Things To Know About Cultural Diversity in Marketing

Like or not, we live in a world where it’s more important than ever to value cultural diversity. The world is more connected than its ever been before. There are more opportunities for businesses to expand – but there’s also more competition. Companies that wish to seek out ne...

Published On - May 31, 2017

Richard Brooks Copywriting, Language Blog, MarketingTags: Languages

4 Multilingual Marketing Strategies Worth Stealing

Experts agree: Multilingual content marketing is the future, and the future is now. But content marketing can be hard to get right, even in one language. Not just any content will do. You need content that attracts attention, provides useful information, builds relationships, and helps potential c...

6 Reasons Multilingual Content Marketing is More Important than You Think

Published On - March 30, 2017

Linda Ward Copywriting, Language BlogTags: website translation

6 Reasons Multilingual Content Marketing is More Important than You Think

Are you making the most of your content marketing efforts? If your business serves an international audience and doesn’t have a multilingual content marketing strategy, the answer is probably a big, fat “NO.” Is your content marketing strategy English-only? Do you (gasp) not have a...

7 Reasons Your International Marketing is Doomed to Fail

Published On - December 2, 2016

Alicja Brady Copywriting, Language Blog, MarketingTags: international marketing

7 Reasons Your International Marketing is Doomed to Fail

Ready to expand your business internationally? Not. So. Fast. It’s harder than it looks to successfully cultivate an international audience. Marketing your product is essential, but international marketing is harder than it looks. That appealing message and brand image you’ve so carefu...

7 International Marketing Campaigns That Failed to Translate

Published On - August 19, 2015

Linda Ward Copywriting, Inside Track, Language BlogTags: Business, Marketing, Transcreation

7 International Marketing Campaigns That Failed to Translate

We’re inundated with marketing campaigns every hour of every day – from billboard advertisements to events and the articles we read. But there’s a fine line between a campaign that succeeds and a campaign that fails to resonate with its intended audience. Companies will often spend millions on...