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Category Archives: Copywriting

International copywriting stories from our expert linguists.

The Apple School of International Marketing 5 Strategies Worth Stealing

The Apple School of International Marketing: 5 Strategies Worth Stealing

Last week, Apple made history when it became the first US company worth $1 trillion. How did they do it? Certainly not by selling their products in only one country using only one language.  In fact, since 2010, the share of Apple’s revenue generated outside of the United States has hover...
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