Guides & Tips Archives

Global Success for International Labelling

Published On - April 29, 2020

Gemma Brackenbury Guides & Tips, Labelling, Retail

International Labelling: How To Ensure Global Success

Your product label is the first thing potential customers see when they walk past your product in a store or browse your online shop. Unless they’re already familiar with your brand, the only information they have to make them want to purchase your product is the information on your package. Make ...

Published On - March 11, 2020

Agnieszka Animucka Guides & Tips, Inside Track, Website LocalisationTags: international, localisation, Marketing, website translation

How to Translate your Website

So you want to translate your website? With the widespread introduction of easy to use CMS’s like WordPress, it’s never been simpler to create a website. As a by-product of this, it’s never been more competitive. That’s competition for visitors, not just sales. Are you a business, blogger or...

Get the Best Return from Your Technical Language Partner

Published On - November 25, 2016

Gemma Brackenbury Guides & Tips, Inside Track, Technical Translation

Get the Best from Your Technical Language Partner

A Guide to Technical Translation for Manufacturers: Part 3. Once you’ve settled on an LSP for your technical translation project, all that remains is the translation itself. That’s not to say that you can just sit back and wait for the completed texts to be returned to you; if the best outco...

6 Tips for Finding a Technical Language Partner

Published On - October 26, 2016

Gemma Brackenbury Guides & Tips, Inside Track, Technical Translation

6 Tips for Finding a Technical Language Partner

A Guide to Technical Translation for Manufacturers: Part 2. As a quality-conscious business, it is natural that you would want to find a language service partner, or LSP, who is able to produce quality translations capable of meeting the rigorously high standards demanded by the manufacturing indust...

Published On - October 20, 2016

Gemma Brackenbury Guides & Tips, Inside Track, Technical Translation

What is Technical Translation?

A Guide to Technical Translation for Manufacturers: Part 1. It’s impossible to ignore the global nature of successful contemporary business and technology, the role translation has played in contributing to these success stories cannot be underestimated either. Taking steps to guarantee that y...

Published On - January 24, 2016

Richard Brooks Guides & Tips, Language Blog

How to Choose a Translation Company

Choosing a translation company is an important decision, and it’s important to get it right. The right translation company allows your business to clearly communicate with customers and stakeholders in other languages. Choose poorly, and you could face a number of unhappy consequences, incl...

International Expansion 5 Lessons You Can Learn From the World's Biggest Businesses

Published On - November 26, 2015

Richard Brooks Business, Business Guide, Guides & Tips, Inside TrackTags: Business

International Expansion: 5 Lessons You Can Learn From the World’s Biggest Businesses

Sometimes it can seem like the world is smaller than ever – that we live in a global village where international borders mean little. However, when it comes to international business expansion, the importance of cultural differences cannot be underestimated. Indeed, many businesses have found out ...

The Multi Lingual Digital World Why You Need to Translate Your Site

Published On - November 2, 2015

Richard Brooks Business Guide, Guides & Tips

The Multi-Lingual Digital World: Why You Need to Translate Your Site

Image by Pixabay The internet is an incredibly powerful tool for businesses. Since it first became available to the public in the late 1980s, it’s transformed the commercial landscape, allowing companies to easily market their products to consumers all over the world. However, while the internet s...

Published On - September 23, 2015

Agnieszka Animucka Business Guide, Guides & Tips, Inside TrackTags: AB034

Experts on International Expansion

Once you’ve established a successful business, it’s natural to want to expand into different markets. Particularly as nearly all of the world’s biggest companies – from Tesco to Google – operate on an international scale. Much the same as setting up a business in the first place, successfu...

5 WAYS TO GIVE YOUR CONTENT INTERNATIONAL APPEAL

Published On - August 4, 2015

Agnieszka Animucka Business Guide, Guides & Tips, Inside Track, Website LocalisationTags: International Business, website translation

5 Ways to Give Your Digital Content International Appeal

Over the past 20 years, e-commerce sales have skyrocketed. And this unstoppable growth looks set to continue, with Bigcommerce predicting that worldwide B2C e-commerce revenues will reach $2 trillion in 2015. The message for businesses is clear – the internet offers brands huge opportunities to re...