Inside Track Archives

Published On - November 28, 2013

Richard Brooks Inside Track, RetailTags: international, Retail

The Secret to International Retail

The eCommerce Futures Conference recently brought together speakers from the likes of fashion retailers Coast and Hobbs and pure-plays such as sex toy specialist Lovehoney to discuss their latest endeavours in international expansion. Matt Curry, head of eCommerce at Lovehoney, said that for eCommer...

Published On - September 16, 2013

Richard Brooks Inside Track, Multilingual SearchTags: Google, Technology, Twitter

Multilingual SEO

If you’re a native English speaker, then you may believe that the internet is dominated by the English language. Almost all of the computer code, social networking, e-commerce and news sites that are most popular with English speakers were developed in the English-speaking world, and they mesh...

Published On - August 28, 2013

Richard Brooks Inside Track

Translating the Food Information Regulation Direction

By December 2014, consumers will see a huge shift in the way their food packaging is presented and therefore how food packaging is translated. One of the latest EU directives, the Food Information Regulation (FIR) to be precise, aims to tackle rising obesity numbers by abolishing confusing and incon...

Published On - August 9, 2013

Richard Brooks Inside Track

Translating for Tesco

Agnieszka works at K International. It was her first full day at Tesco yesterday. It’s her job to oversee all of the client communication between K International and Tesco. No small feat as we help over a dozen different departments within Tesco to translate their documentation, packaging, web...

Travel Photography A simple guide for the social media crowd

Published On - August 6, 2013

Richard Brooks Inside Track, MarketingTags: Holiday, Languages, Travel

A Simple Guide for Travel Photography

Most people take a camera with them on their travels, whether it’s a phone, a compact or a full blown DSLR. Holiday photography is now easily accessible to the wide majority, even if just to relive a few memories or to make your Facebook contacts jealous....

Published On - July 22, 2013

Richard Brooks Inside Track

memoQfest 2013

Last month 200 or so people from all over the localization industry convened in the Gundle Restaurant in Budapest to participate in the 5th memoQfest. It was an absolute honor for me to be the keynote presenter. Kilgray have put some photos from the event on their photo stream on their facebook page...

Published On - July 12, 2013

Richard Brooks Inside Track

The Wings of a Dove

As some of you know… We’ve had some strange noises in the roof the last couple of days and saw a couple of white doves trapped up there. We’d tried to get them out but couldn’t so we had to call the local bird catcher to do what he had to do. He was going […]...

Published On - July 11, 2013

Richard Brooks Inside TrackTags: Machine Translation, Translation, Twitter

Twitter Enters the Murky World of Machine Translation

Last week you may have heard, or even seen, that Twitter has been trialling automated translation of tweets from certain individuals in Egypt. Following the recent political upheaval, the former president Mohammed Morsi, opposition leader Mohammed ElBaradei and Arab Spring activist Wael Ghonim have ...

Published On - April 23, 2013

Richard Brooks Inside Track

Communicating for the ALC

As part of our continued drive to increase co-operation between language companies, we worked alongside Dynamic Language in Seattle to provide an information delivery system for the Association of Language companies (ALC) of which we are both members. Our aim, and that of the ALC, is to improve qual...

Published On - March 19, 2013

Richard Brooks Inside TrackTags: English, Holiday, Japan, Translation, Travel

A Gaijin in Tokyo

In our last article, Alison noted how lazy we Brits are when it comes to getting a handle on the native language when preparing to travel abroad. From my own experience, I’ve seen just how extensive this can be and I’m guilty as charged. In both 2011 and 2012, I travelled to Tokyo for a [&he...