Inside Track Archives

Published On - September 18, 2017

Cecilia M'Bengue Inside Track, Retail, Retail InformationTags: Food Packaging, Packaging Translation

A Primer on Food Localisation Strategy

The history of advertising is full of translation fails. Some of them are not completely true, however, “Nothing sucks like an Electrolux” is often touted as a failed slogan translation. Legend has it that the Swedish vacuum manufacturer used it for a campaign in the US when in fact, the target ...

Navigating the UK's Linguistic Qualifications

Published On - September 4, 2017

Richard Brooks Inside Track

Navigating the UK’s Linguistic Qualifications

Whether you’re a business looking to procure translation services for the first time, or even the tenth time, understanding the UK’s array of linguistic qualifications can seem a little daunting. How does an MA in Translation Studies differ from an MSc in Translating? Is it worth paying more for...

k international.com is 20 years old today

Published On - August 27, 2017

Richard Brooks Inside TrackTags: K International, Website

K International.com is 20 years old today!

Today marks another milestone in K International’s digital journey: it’s been 20 years since we launched our very first website. Rich (our glorious leader) covered some of the history and the various designs we’ve been through a couple of years ago for our 18th, you can check out t...

k internationals student linguist programme

Published On - August 21, 2017

Richard Brooks Inside Track

K International’s Student Linguist Program

Here at K International, we pride ourselves on our commitment to supporting the next generation of linguists, to achieve this we set up a comprehensive student placement scheme that lasts between 3 & 6 months. The aim of this program is to give language students a competitive edge in the job mar...

Translating justice the importance of translation and interpreting within the legal industry

Published On - August 14, 2017

Mary Ravenna Inside Track, Legal

Translating Justice

Just over a year ago, figures from the UK Ministry of Justice (MoJ) revealed that more than 2,600 court cases had been adjourned due to failures in interpreting services over the previous five years. The news focused on doubts about the viability of outsourcing firm Capita to fulfil the MOJ’s requ...

Published On - August 8, 2017

Surinder Singh Business, Inside Track, Technical Translation, Translation

Translation Test Pieces

Translation test pieces may seem to be a simple concept on the surface, but they can be a surprisingly complex subject. There are both pros and cons to translation test pieces, which can make it difficult for companies looking to use them as a means of assessing the quality of a Language Service Pro...

Published On - July 31, 2017

Richard Brooks Inside Track

Translation’s role in times of crisis

Recent tragedies have highlighted the important role communication has in supporting victims of a crisis, both during and after an incident, not to mention the responsibility placed upon it in terms of prevention and reducing the overall impact when such an event is unavoidable. Given the diversity ...

Translation in Gaming You Must Defeat Sheng Long

Published On - July 12, 2017

Agnieszka Animucka Game and App, Inside TrackTags: video games

Translation in Gaming

Video games have come a long way in the past 30 years. The cinematic masterpieces offered today bear little resemblance to the pixelated classics that so many of us remember fondly from our childhood. Gaming has become a huge global industry. There are believed to be up to 2.6 billion gamers in the ...

Avoiding Poor Sales due to Flawed Label Translation

Published On - July 5, 2017

Surinder Singh Inside Track, LabellingTags: Food Packaging Translation, Packaging Translation, Retail

Avoiding Poor Sales due to Flawed Label Translation

As global sales opportunities continue to increase, in part due to the growing trend of emerging markets, companies continue to benefit from investing in international advertising and product exports. As well as adhering to packaging quality control regulations, which are often not clearly defined...

Why BELFRIT Project is a step forward for the European Supplements Industry

Published On - June 29, 2017

Richard Brooks Inside Track, Retail, Retail Information

The BELFRIT Project

You’ve probably heard of the Bendy Banana Law before: it’s an EU regulation that bans bananas that have a curvature beyond a certain standard. EU detractors have often used it as an example of how intrusive the European Commission can be in the lives of its member citizens. Although this claim h...