Inside Track Archives | Page 4 of 12

translating gender identity in a non binary world

Published On - June 22, 2017

Richard Brooks Inside Track, Language Blog

Translating Gender Identity in a Non-Binary World

Translation, in its simplest context, involves converting words from one language to another, in order that the same information can be shared with audiences of different nationalities. However, translation is rarely that simple in reality. Messages that are acceptable in one culture can cause offen...

Published On - June 15, 2017

Richard Brooks Inside Track, Marketing, TranslationTags: Marketing Translation

Translating sport into global success

Translation and interpreting have long played a role in the global sporting industry. The international nature of a great many sporting competitions brings together athletes, trainers, coaches, judges, sponsors, fans and more from all corners of the globe. All of those participating need to understa...

Published On - June 5, 2017

Agnieszka Animucka Inside Track, TranscreationTags: Marketing Translation, Transcreation

Translating a Brand: China vs. the World

When it comes to cultural and linguistic differences, few regions stand as far apart as China and the Western world – the US in particular. One is a communist state that prioritises cooperation and collectivism, the other a democracy that sees itself as a paragon of meritocracy. While both may fal...

the challenges of translating literature

Published On - May 29, 2017

Richard Brooks Inside Track

The Challenges of Translating Literature

Literary translation is the translation of creative and dramatic prose and poetry into other languages. This includes the translation of literature from ancient languages and the translation of modern fiction so that it can reach a wider audience. Why is literary translation important? Literary tran...

Food Packaging Tranlsation, a serious business indeed

Published On - May 16, 2017

Richard Brooks Inside Track, Labelling, Retail, Retail InformationTags: Food, Food Packaging, Food Packaging Translation, Packaging Translation

Food Packaging Translation – A Serious Business Indeed

We place a vast amount of trust in the veracity of the information provided on food packaging. For those with food allergies, their lives can depend on the information that the packaging provides. For those who are dieting (whether for personal or medical reasons), ingredients and calorific values b...

Published On - May 11, 2017

Richard Brooks Culture, Inside TrackTags: Marketing Translation

Cultural Considerations for Translation

International translation services are, without a doubt, invaluable when it comes to helping companies market their products and services overseas. However, translating business materials that are intended for presentation to foreign audiences involves a much more complex process than simply convert...

Marketing Translation Vs. Transcreation What's the Difference

Published On - April 24, 2017

Gemma Brackenbury Inside Track, TranscreationTags: Marketing Translation, Transcreation

Marketing Translation Vs. Transcreation

Many companies devote energy, time and money into developing their marketing collateral, but tend to do so purely with a domestic audience in mind. When it comes to presenting your brand to new markets overseas, the cultural and linguistic barriers can seem rather daunting but they are imperative co...

Published On - January 25, 2017

Richard Brooks Inside TrackTags: transcription

K International at the MK Job Show

We are recruiting and training a team of Audio Transcribers to join our busy transcription operation. You can come and talk to our team on stand 128 at the MK Job Show on Friday 27th and Saturday the 28th of January in thecentre:mk. We would love to meet interested candidates and we’ll have ex...

The Language of Typesetting A Short Glossary

Published On - January 16, 2017

Richard Kazandjian Guides & Tips, Inside Track, International Design, StudioTags: Marketing, Transcreation

The Language of Typesetting: A Short Glossary

Multilingual typesetting can sound like a daunting prospect, especially if you are not familiar with the industry lingo. While you don’t have to be an expert to get your publication on the shelves (physical or digital), it would be beneficial to have a working understanding of the terms you are li...

Published On - December 19, 2016

Richard Brooks Inside Track, Language BlogTags: transcription

The Vital Ways Transcription Services Help Improve the Lives of the World’s Most Vulnerable People

Headlines around the world have been dominated by the humanitarian crisis provoked by the sheer numbers of refugees fleeing war and conflict in Syria, Iraq, Libya and Afghanistan. As governments and NGOs try to work together to manage the situation at every stage, rapid, accurate and reliable transc...