Marketing Archives

The Netflix Guide to World Domination 5 Localisation Strategies to Steal

Published On - July 4, 2019

The Netflix Guide to World Domination: 5 Localisation Strategies to Steal

Not content with destroying legacy movie rental services like Blockbuster and convincing millions of people to stop paying for cable TV in the United States, in recent years Netflix has made international expansion the key to its continued success. The company operates in over 190 countr...

The Apple School of International Marketing 5 Strategies Worth Stealing

Published On - August 10, 2018

Richard Brooks Copywriting, Language Blog, MarketingTags: Apple, international marketing

The Apple School of International Marketing: 5 Strategies Worth Stealing

Last week, Apple made history when it became the first US company worth $1 trillion. How did they do it? Certainly not by selling their products in only one country using only one language. In fact, since 2010, the share of Apple’s revenue generated outside of the United States has hover...

5 Things Marketers Should Know About Cultural Diversity in Marketing

Published On - June 29, 2018

Linda Ward Copywriting, Language Blog, MarketingTags: international marketing, Transcreation

5 Things To Know About Cultural Diversity in Marketing

Like or not, we live in a world where it’s more important than ever to value cultural diversity. The world is more connected than its ever been before. There are more opportunities for businesses to expand – but there’s also more competition. Companies that wish to seek out ne...

Published On - June 15, 2017

Richard Brooks Inside Track, Marketing, TranslationTags: Marketing Translation

Translating sport into global success

Translation and interpreting have long played a role in the global sporting industry. The international nature of a great many sporting competitions brings together athletes, trainers, coaches, judges, sponsors, fans and more from all corners of the globe. All of those participating need to understa...

Published On - May 31, 2017

Richard Brooks Copywriting, Language Blog, MarketingTags: Languages

4 Multilingual Marketing Strategies Worth Stealing

Experts agree: Multilingual content marketing is the future, and the future is now. But content marketing can be hard to get right, even in one language. Not just any content will do. You need content that attracts attention, provides useful information, builds relationships, and helps potential c...

Colours and their Meanings Around the World

Published On - December 21, 2016

Richard Brooks Language Blog, MarketingTags: international marketing, Marketing

Colours and their Meanings Around the World

When you see the colour black, what do you think of? Death? Funerals? Johnny Cash? The answer depends, in part, on where you’re from. That means the colours you use on your website and in your advertisements can affect the message your international audience receives, in ways you might not intend....

7 Reasons Your International Marketing is Doomed to Fail

Published On - December 2, 2016

Alicja Brady Copywriting, Language Blog, MarketingTags: international marketing

7 Reasons Your International Marketing is Doomed to Fail

Ready to expand your business internationally? Not. So. Fast. It’s harder than it looks to successfully cultivate an international audience. Marketing your product is essential, but international marketing is harder than it looks. That appealing message and brand image you’ve so carefu...

The Rainbow in Translation 7 Facts About Colors in Other Languages

Published On - November 27, 2016

Alicja Brady Culture, Language Blog, Marketing

7 Facts About Colors in Other Languages

A rose is a rose by any other name . . . but would it still be red in any other language? We all have the same eyes, of course. But different languages classify colours differently, and that influences the way people from different cultures perceive the same colour. Want to learn more? Here are ...

5 Examples of Powerful Global Branding in Action

Published On - December 21, 2015

Agnieszka Animucka Business Guide, Inside Track, Marketing, TranscreationTags: Apple, Business

5 Examples of Powerful Global Branding in Action

In the 1980s, only a handful of brands, such as Coca Cola and IBM, ruled the global stage. However, as the internet continues to lower the barriers to entering new markets, an increasing number of companies are able to achieve this level of influence. Today, building a global brand requires a lot mo...

Published On - December 5, 2014

Alicja Brady Language Blog, MarketingTags: Infographic

Colors in Translation

A rose by another name might still smell as sweet…but would it be as red? That might depend on the language you speak. The amount of influence that language has on how we see the world has been debated for centuries, but studies do seem to support a relationship between the words we use and [&...