Translation fails are a well-trodden internet path for people looking for a quick giggle. Whether it’s that Chinese toilet sign inviting you to ‘pee in the pool’ or a coffee shop in Bulgaria that proudly boasts a poster saying ‘we hope you lick our coffee and our waiters’, the idea that something so inappropriate could reach public display is just plain comedy gold. These well-meaning attempts at transmitting a message aren’t just funny though; they remind us that translation is more complex than a lot of people imagine. I mean how obvious are some of those classic examples weve all seen? Well, not very if you have little understanding of the language.
There are situations where this kind of innocuous mistake can have more serious implications, though, if say it was made by a giant multinational technology company for example. Take the Apple iPhone 7 slogan ‘This is 7’. Hilariously, in September when this ad was shown in Hong Kong it became apparent that in Cantonese the slogan read as ‘This is male genitalia’. Read more