Retail Archives

Published On - January 26, 2022

K International Business, case study, RetailTags: Business, Retail, Translation

Working with Marks & Spencer

If you’re considering collaborating with us on an upcoming project then you might be interested to know more about the projects we’ve successfully worked on in the past. Following our successful work with a number of other leading UK retailers, Marks & Spencer approached us to assist them wi...

Global Success for International Labelling

Published On - April 29, 2020

Gemma Brackenbury Guides & Tips, Labelling, Retail

International Labelling: How To Ensure Global Success

Your product label is the first thing potential customers see when they walk past your product in a store or browse your online shop. Unless they’re already familiar with your brand, the only information they have to make them want to purchase your product is the information on your package. Make ...

Published On - December 10, 2019

Richard Brooks Labelling, Retail

4 Examples of Badly-Translated General Merchandise Packaging

...

Published On - July 31, 2019

Richard Brooks Labelling, Retail

Effects of Brexit on Food Labelling

How will food labelling change after Brexit? In this dragging post-referendum-before-Brexit period, with the results of the negotiations still largely unknown (exit at the end of October or extension? Deal or no deal?), all that is left to economists and business operators is forecasting future scen...

Published On - July 8, 2019

Richard Brooks Labelling, Language Blog, Retail, TranscreationTags: Transcreation

Translating Brand Names for International Success

Should you translate your brand name or business name when you enter a foreign language market? What about product names? There’s not one right answer, but the following questions can help in the decision. Is your brand name already a word in the target language? When it comes to translating...

Published On - June 25, 2019

Richard Brooks Labelling, Language Blog, RetailTags: Food Packaging, Food Packaging Translation

How Natasha’s Law Will Affect Food Packaging in the UK

It’s official: Environment Secretary Michael Gove has announced a plan to implement “Natasha’s Law.” The law will offer additional protections to UK food allergy sufferers. If your business sells food products within the UK, these new regulations could affect your ...

The A to Z of Retail Compliance A Checklist

Published On - December 6, 2018

Cecilia M'Bengue Business, Labelling, Language Blog, RetailTags: Infographic, Retail

The A to Z of Retail Compliance: A Checklist

Compliance is one of the most intimidating parts of international retail. Around the world, retailers are coming under increased regulatory pressure from both governments and consumers. The more regions your business operates in, the more difficult it is to comply with all of the different regul...

Published On - November 20, 2018

Cecilia M'Bengue Inside Track, Retail, Retail InformationTags: Retail, Translation

Translating for Retail

If you are planning on exporting your brands abroad you will need to establish a partnership with a trusted provider of language services....

Published On - November 13, 2018

Cecilia M'Bengue Language Blog, RetailTags: Food, international, Retail

Fast Food, Localised

Food, even fast food, is a unique cultural experience. To be successful in a new country, all businesses need a localisation strategy to appeal to the people who live there, and that’s especially true in the food industry. Let’s take a trip around the world with four popular fast food ch...

What To Do If Your Products Are Stuck At the Border

Published On - November 12, 2018

Cecilia M'Bengue Labelling, Language Blog, Retail

What To Do If Your Products Are Stuck At the Border

Selling your products in another country sounds like a fantastic opportunity. In most cases, it is. However, it’s also more complicated than selling goods in just one country. Multilingual labelling is particularly tricky. Different regions have different requirements, and if your labels are f...