Transcreation Archives

Published On - July 8, 2019

Richard Brooks Labelling, Language Blog, Retail, TranscreationTags: Transcreation

Translating Brand Names for International Success

Should you translate your brand name or business name when you enter a foreign language market? What about product names? There’s not one right answer, but the following questions can help in the decision. Is your brand name already a word in the target language? When it comes to translating...

Published On - April 11, 2019

Cecilia M'Bengue Language Blog, TranscreationTags: Transcreation

5 Inspiring Transcreation Examples

How do brands large and small create advertising and marketing campaigns that work just as well in Japan as they do in the UK? When the audiences you’re addressing vary so widely, “one size fits all” marketing just won’t do. Transcreation is the process of recreating and ada...

Why Transcreation is Important for International Businesses

Published On - April 12, 2018

Richard Brooks Language Blog, TranscreationTags: Business, Transcreation

Why Transcreation is Important for International Businesses

Want to optimize your marketing and advertising to reach a global audience? Sometimes, translation just isn’t enough. Transcreation is the process of recreating content for a new target audience, changing elements of the material and messaging as needed to keep the same overall emotional ...

Published On - March 29, 2018

Alicja Brady Language Blog, TranscreationTags: Marketing Translation, Transcreation

What Is Transcreation?

What is transcreation, anyway? Is it different from translation? And how do you know if you need transcreation services for your content? You’ve got questions; we’ve got answers. Read on to learn about transcreation services and how they can help your business effectively expand into new...

Published On - June 5, 2017

Agnieszka Animucka Inside Track, TranscreationTags: Marketing Translation, Transcreation

Translating a Brand: China vs. the World

When it comes to cultural and linguistic differences, few regions stand as far apart as China and the Western world – the US in particular. One is a communist state that prioritises cooperation and collectivism, the other a democracy that sees itself as a paragon of meritocracy. While both may fal...

Marketing Translation Vs. Transcreation What's the Difference

Published On - April 24, 2017

Gemma Brackenbury Inside Track, TranscreationTags: Marketing Translation, Transcreation

Marketing Translation Vs. Transcreation

Many companies devote energy, time and money into developing their marketing collateral, but tend to do so purely with a domestic audience in mind. When it comes to presenting your brand to new markets overseas, the cultural and linguistic barriers can seem rather daunting but they are imperative co...

Published On - July 25, 2016

Richard Brooks Inside Track, Retail, Retail Information, TranscreationTags: Business, packaging, Retail

Localizing Luxury Brands

China is now the world’s second-largest consumer of luxury goods (USA is first, Japan is 3rd). As the world economy grows the centre of gravity of the global middle-class shifts eastwards, with this shift your customers are changing, managing a luxury brand is not what it used to be. The key t...

5 Examples of Powerful Global Branding in Action

Published On - December 21, 2015

Agnieszka Animucka Business Guide, Inside Track, Marketing, TranscreationTags: Apple, Business

5 Examples of Powerful Global Branding in Action

In the 1980s, only a handful of brands, such as Coca Cola and IBM, ruled the global stage. However, as the internet continues to lower the barriers to entering new markets, an increasing number of companies are able to achieve this level of influence. Today, building a global brand requires a lot mo...

Published On - May 22, 2012

Agnieszka Animucka Language Blog, Transcreation

Snack Foods, Transcreated

Sometimes, merely translating words is not enough – getting your message across to a new market means starting from scratch, rewriting, and redesigning. This process is called transcreation. In a similar vein, sometimes a product itself has to be redesigned to suit a local culture. One interes...