What’s the difference between translation and localisation, anyway? If you’re dipping your toes into the world of cross-border trade or international e-commerce, you’ve probably heard those words thrown around quite a bit. And you might think they’re interchangeable. But they...

There’s no question about it: Multilingual content reaches a wider audience than content that’s only published in one language. But not everyone has the resources to invest in professional website translation.  Translation plugins are a tempting alternative if your site is built on Word...

Multilingual websites unlock the world for your business. Research shows that most people prefer to peruse and purchase products in their own language. That’s true even if they speak English. For example, CSA Research found that 75% of online shoppers would rather buy products in their native ...

Does your business have international appeal? Are you ready to seek out customers across borders? Website localisation is an important step to building a global business. But it takes more than just the press of a button to translate your site effectively. Here are 7 guidelines you need to know befo...