Apple Archives

The Apple School of International Marketing 5 Strategies Worth Stealing

Published On - August 10, 2018

Richard Brooks Copywriting, Language Blog, MarketingTags: Apple, international marketing

The Apple School of International Marketing: 5 Strategies Worth Stealing

Last week, Apple made history when it became the first US company worth $1 trillion. How did they do it? Certainly not by selling their products in only one country using only one language. In fact, since 2010, the share of Apple’s revenue generated outside of the United States has hover...

Published On - November 16, 2016

K International Language Blog, Popular, Software LocalisationTags: Apple, iPhone, Translation

Apple Translation Fail

Translation fails are a well-trodden internet path for people looking for a quick giggle. Whether it’s that Chinese toilet sign inviting you to ‘pee in the pool’ or a coffee shop in Bulgaria that proudly boasts a poster saying ‘we hope you lick our coffee and our waiters’, the idea that so...

5 Examples of Powerful Global Branding in Action

Published On - December 21, 2015

Agnieszka Animucka Business Guide, Inside Track, Marketing, TranscreationTags: Apple, Business

5 Examples of Powerful Global Branding in Action

In the 1980s, only a handful of brands, such as Coca Cola and IBM, ruled the global stage. However, as the internet continues to lower the barriers to entering new markets, an increasing number of companies are able to achieve this level of influence. Today, building a global brand requires a lot mo...

Published On - July 6, 2012

Richard Brooks Language BlogTags: Apple

Apple’s Tone Deaf Translation

Whenever a company expands into a new country, it’s essential to try to avoid making linguistic and/or cultural blunders. Even the largest corporations can make mistakes, as Apple recently found when it opened a version of the iTunes store for the Hong Kong market. To make the iTunes store acc...

Published On - February 16, 2012

Richard Brooks Language BlogTags: Apple, Machine Translation

Translation by Siri

Siri may have difficulty understanding English when it is spoken in a Scottish accent, but Apple’s virtual personal assistant now has another trick up her sleeve: translation. A team of developers recently introduced an app called Lingual, which turns Siri into your own personal translator, al...

Published On - December 28, 2010

Richard Brooks Language BlogTags: Apple, apps, iPhone

Apps Help Keep Canadian Native Languages Alive

Working in conjunction with First Nation tribes and the First Peoples Cultural Foundation, a group of developers called FirstVoices has just released apps for the Sencoten and Halq'emeylem languages on the iPad, iPod and iPhone....

Published On - October 19, 2010

Richard Brooks Language BlogTags: Apple, iPhone

iPhone Now Supports Cherokee

iOS 4.1, the latest software release for the iPhone and the iPod Touch, adds support for a new language: Cherokee. Now, all but the oldest iPhones are capable of using the Cherokee syllabary to send and receive text messages....

Published On - January 9, 2009

Alicja Brady Language BlogTags: Apple, Coolgorilla, iPhone, Travel

Talking Translator

Have you ever been stuck in a foreign country desperately wanting to ask a local a question but limited by your language skills? Well the iPhone and iPod touch from Apple in conjunction with Coolgorilla have the solution. Coolgorilla develops software applications for iPods and Mobile phones. They h...