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UK Business Guide to China

Export Guide to China

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available right here.

With a population of 1.4 billion, China is the world’s most populous country. It has more than 160 cities with a million or more inhabitants. China is also one of the world’s largest economies, ranking second only to the US in terms of its nominal GDP. In terms of its global competitiveness, China ranks 28th in the world.

Companies seeking true global success need to crack the Chinese market. For UK companies looking to export to China, this means learning to take account of a range of cultural differences in the way that they conduct business. Chinese translation services are also key to succeeding in China, as this business cultural guide explains.

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tips for a successful international franchise

Tips for a Successful International Franchise

Franchising can be a great way of expanding your business operations overseas. If, after analysing your business model, you decide franchising is the best solution for growing your international operations, it is imperative that efficient communication strategies are considered and developed for the individual regions.

1. Control your management

A primary concern is often the ability to manage distant franchisees effectively; they are of course independent business in their own right. This management freedom can cause issues with brand misrepresentation that could lead to costly legal complications. The majority of these issues are born of miscommunication and assumptions. Your company`s strategy, business goals and vision need to be clearly understood, for that you will need to prepare and translate a cohesive set of guidelines so that everyone understands the business and their individual role within it. Centralising that documentation, having it written, legally checked, approved and translated in the UK, is the first crucial step in taking you closer to a successful international franchise. It is the key foundation of any global business… If you already operate franchises abroad, it’s never too late to create and distribute a set of standardised company guidelines. Read more

Global-Branding - Coke-Can

5 Examples of Powerful Global Branding in Action

Image by Pixabay

In the 1980s, only a handful of brands, such as Coca Cola and IBM, ruled the global stage. However, as the internet continues to lower the barriers to entering new markets, an increasing number of companies are able to achieve this level of influence.

Today, building a global brand requires a lot more than simply translating your website into different languages. The most successful companies understand that consistent and universally appealing messaging has to be combined with an understanding of local culture and tastes – a tactic that’s known as a ‘glocal’ strategy.

Here are five examples of powerful global branding in action. Read more

Export Guide to Holland

Export Guide for The Netherlands

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available right here.

The Netherlands offers an inviting business environment for foreign companies, with a superb infrastructure and forward-thinking international business strategy. The value of foreign business in terms of job creation and economic input is highly prized by the Netherlands and the company’s business climate is a political priority. Forbes ranked The Netherlands seventh in the world in its ‘Best Countries for Business’ 2016 ranking.

Many UK companies take advantage of The Netherlands’ welcoming business environment. As such, this business culture guide is provided to support UK exporters in their dealings with The Netherlands.

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Translation at Explore Export

2014 marks the 7th ExploreExport event organised by the UK trade & Investment authority. It’s shaping up to be a grand exhibition, taking place between the 7th and 14th of November in cities around the country, including Newcastle, Belfast, Cardiff, Edinburg and London. It is the largest event of its kind, with 130 UKTI Commercial Officers, British Chamber of Commerce representatives from 80 countries and hundreds of business delegates, all gathered together to discuss export matters.

This year’s theme is “Putting your business in touch with global opportunities” and “Recession is over, time to grow!”. With an increasing number of articles circulating in the business press detailing the positive returns for international export, from Forbes Ten Reasons To Invest In Sri Lanka, The Economic Times Japanese company Tama Home to build houses in India in JV and the Telegraph`s Marks & Spencer plans massive international expansion to name only a few, it is very easy to get inspired and excited about developing business in new markets. It seems like the time is perfect for businesses to start investing in new markets, before they saturate.

Professional translation is a crucial factor to building your brand abroad and helps you to engage with your new customers. K International not only helps businesses get their products on shelves in new regions, but also supports all their linguistic requirements along the way. Our processes simplify the creation of multilingual packaging and integrate closely with regulatory bodies to make sure everything is legally compliant for the target country.

Our goal is to help you understand your customers even better through detailed overseas market research.  We are regular attendees of major industry events from The World Retail Congress, UK Trade & Investment conferences, Britain Means Business to various business development exhibitions to ensure we keep up to date with the latest developments.  We are as passionate about E- Commerce, Bricks and Mortar and packaging as we are about delivering an excellent quality translation service.

With clients like Marks and Spencer, Tesco`s, Wizzair, Ebay, Amazon and the UK Government, we have bags of experience and can work with you to help you achieve international success.

I will be attending the ExploreExport 2014 in London on the 11th of November and will be more than happy to discuss your plans to expand and how we can help. Follow me on twitter, I’ll be happy to meet up.

Wherever you go, you must excel in communication to make an impact.

Meet Aga at Explore Export

Infographic: How translators can market themselves online

Infographic: How Translators Can Market Themselves Online

In our field we work with literally 1000’s of translators, sometimes they come to us directly, but often we need to go looking for specialists with linguistic skills in specific areas like document localisation or website translation. It’s here where we noticed a problem, a great many translators aren’t making themselves visible to potential online customers anywhere near as much as they could. Some of the very best translators we have on our books don’t have any kind of online presence, which made us think, maybe we can help.

Being a freelance translator is a competitive business, even more so if you are just starting out. To make sure you have the best chance of getting work in from clients, you absolutely must make sure those clients can find you. More and more people are using the internet to research and buy translation services and you really don’t want to be left behind as this trend shows no sign of slowing. It’s not enough to set up a profile on Proz.com and wait for the jobs to roll in, thousands are already doing exactly that… you need to start taking a proactive approach and make sure potential clients have the best chance of finding you vs. your competition, how do you do that? Well besides being great at what you do, marketing yourself effectively online can help enormously. Read more

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UK business guide to Switzerland

Export Guide for Switzerland

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available right here.

According to the World Economic Forum, Switzerland is the world’s most competitive economy – a position it has held for the past seven years. The maturity and diversity of the Swiss economy present a plethora of business opportunities for UK companies looking to do business in Switzerland. As such, this business culture guide looks at the dos and don’ts of doing business in Switzerland, along with some key details for companies looking to export their products for Swiss consumers.

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