Food Packaging Translation Archives

Published On - June 25, 2019

Richard Brooks Labelling, Language Blog, RetailTags: Food Packaging, Food Packaging Translation

How Natasha’s Law Will Affect Food Packaging in the UK

It’s official: Environment Secretary Michael Gove has announced a plan to implement “Natasha’s Law.” The law will offer additional protections to UK food allergy sufferers. If your business sells food products within the UK, these new regulations could affect your ...

Avoiding Poor Sales due to Flawed Label Translation

Published On - July 5, 2017

Surinder Singh Inside Track, LabellingTags: Food Packaging Translation, Packaging Translation, Retail

Avoiding Poor Sales due to Flawed Label Translation

As global sales opportunities continue to increase, in part due to the growing trend of emerging markets, companies continue to benefit from investing in international advertising and product exports. As well as adhering to packaging quality control regulations, which are often not clearly defined...

Food Packaging Tranlsation, a serious business indeed

Published On - May 16, 2017

Richard Brooks Inside Track, Labelling, Retail, Retail InformationTags: Food, Food Packaging, Food Packaging Translation, Packaging Translation

Food Packaging Translation – A Serious Business Indeed

We place a vast amount of trust in the veracity of the information provided on food packaging. For those with food allergies, their lives can depend on the information that the packaging provides. For those who are dieting (whether for personal or medical reasons), ingredients and calorific values b...

Bad Translations From the Food Industry 7 Sickening Translation Fails

Published On - July 8, 2016

Richard Brooks Language BlogTags: Food, Food Packaging Translation, translation fails

Bad Translations From the Food Industry: 7 Sickening Translation Fails

Bad translations are bad business. You might think it doesn’t matter that much if a translation is perfect. Google Translate is good enough. Hey, it’s free! They’ll get the idea, right? Wrong. Bad translations not only make your company look stupid, they can also insult, offend o...

Published On - October 16, 2014

Richard Brooks Inside TrackTags: Food Packaging Translation, Packaging Translation, Retail

Interview with packaging today

Our business development manager, Clare Daley, was recently interviewed by packaging today, a leading European industry magazine, about the importance of translation in international packaging. She discusses some of the concerns distributors need to address and tips on avoiding the pitfalls that ...

Published On - August 5, 2014

Richard Brooks Inside Track, Language BlogTags: Food Packaging Translation, localisation, Packaging Translation, Transcreation

Glorious Day for Soup!

We’ve been working on a great deal of food packaging translation projects in the last few years. Helping some of the UK’s largest supermarkets and food providers gear their products for sale abroad is no small task. Large scale EU regulatory changes called the FIR are coming into force...