Food Packaging Archives

Connected Packaging: The Next Big Thing?

Published On - January 9, 2020

Surinder Singh Inside Track, Labelling, Retail InformationTags: Food Packaging, packaging, Retail

Connected Packaging: The Next Big Thing?

The increasingly complex challenges faced by today’s retail industry have been well documented of late – challenges which are often compounded when exporting. Brands and retailers need to address rapidly changing consumer behaviours and expectations, as well as respond to the pressures of sp...

Export Packaging: Does Yours Tick All the Boxes?

Published On - January 8, 2020

Mary Ravenna Inside Track, Labelling, Retail InformationTags: Business, Food Packaging, packaging, Retail

Export Packaging: Does Yours Tick All the Boxes?

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Translating Your Food Supplement Packaging

Published On - December 20, 2019

Surinder Singh Business Guide, Inside Track, Labelling, Retail InformationTags: Food, Food Packaging

Translating Your Food Supplement Packaging

Are you are a manufacturer of dietary supplements, functional drinks, or any other food with added health benefits? Congratulations- the whole world is now your potential marketplace. Over the last few years, health-conscious consumers have fallen out of love with the idea of “dieting” and start...

Published On - June 25, 2019

Richard Brooks Labelling, Language Blog, RetailTags: Food Packaging, Food Packaging Translation

How Natasha’s Law Will Affect Food Packaging in the UK

It’s official: Environment Secretary Michael Gove has announced a plan to implement “Natasha’s Law.” The law will offer additional protections to UK food allergy sufferers. If your business sells food products within the UK, these new regulations could affect your ...

Published On - September 18, 2017

Cecilia M'Bengue Inside Track, Retail, Retail InformationTags: Food Packaging, Packaging Translation

A Primer on Food Localisation Strategy

The history of advertising is full of translation fails. Some of them are not completely true, however, “Nothing sucks like an Electrolux” is often touted as a failed slogan translation. Legend has it that the Swedish vacuum manufacturer used it for a campaign in the US when in fact, the target ...

Food Packaging Tranlsation, a serious business indeed

Published On - May 16, 2017

Richard Brooks Inside Track, Labelling, Retail, Retail InformationTags: Food, Food Packaging, Food Packaging Translation, Packaging Translation

Food Packaging Translation – A Serious Business Indeed

We place a vast amount of trust in the veracity of the information provided on food packaging. For those with food allergies, their lives can depend on the information that the packaging provides. For those who are dieting (whether for personal or medical reasons), ingredients and calorific values b...