Published On - October 21, 2020
Halloween Foods From Around the World
I love food. Here are my favourite foods from around the world at Halloween. #spooky...
Published On - December 20, 2019
Translating Your Food Supplement Packaging
Are you are a manufacturer of dietary supplements, functional drinks, or any other food with added health benefits? Congratulations- the whole world is now your potential marketplace. Over the last few years, health-conscious consumers have fallen out of love with the idea of “dieting” and start...
Published On - November 13, 2018
Fast Food, Localised
Food, even fast food, is a unique cultural experience. To be successful in a new country, all businesses need a localisation strategy to appeal to the people who live there, and that’s especially true in the food industry. Let’s take a trip around the world with four popular fast food ch...
Published On - May 16, 2017
Food Packaging Translation – A Serious Business Indeed
We place a vast amount of trust in the veracity of the information provided on food packaging. For those with food allergies, their lives can depend on the information that the packaging provides. For those who are dieting (whether for personal or medical reasons), ingredients and calorific values b...
Published On - July 8, 2016
Bad Translations From the Food Industry: 7 Sickening Translation Fails
Bad translations are bad business. You might think it doesn’t matter that much if a translation is perfect. Google Translate is good enough. Hey, it’s free! They’ll get the idea, right? Wrong. Bad translations not only make your company look stupid, they can also insult, offend o...
Published On - November 22, 2013
10 Food packs we DIDN’T translate
Translating food packaging isn’t easy – we should know because we do over a thousand products a week. These guys have got it so wrong its funny but could you imagine your product on shelf saying something stupid in a different language? Nor could we, give us a call and we’ll sort i...
Published On - May 31, 2012
Translating Food
The New York Times has an interesting article up about the surprising number of American chefs who’ve gotten quite famous for cooking up foreign foods. You would think that people would be more likely to flock to restaurants run by people who are from the country where the cuisine in question ...