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10 Food packs we DIDN’T translate

Translating food packaging isn’t easy – we should know because we do over a thousand products a week. These guys have got it so wrong its funny but could you imagine your product on shelf saying something stupid in a different language? Nor could we, give us a call and we’ll sort it out for you.

For now… here are the top ten disasters we’ve seen this week. In no particular order… Read more

Does the German Language Sound Angry?

Just like different types of music, each language has its own distinctive sound. French, often described as the “language of love,” could be compared to a soft, seductive ballad. English might be a radio-friendly pop song. But what about German? By reputation at least, the mother tongue of Bach, Beethoven and Goethe is the death metal of languages. Non-German speakers often describe it as “harsh,” “angry” and “guttural.”

This reputation is used to hilariously good effect in the videos below, which translate the same word into multiple languages, ending with German:

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Dear Santa…

This is yet another email I am sending to you. I somehow cannot give up on hope, nearly thirty years on.

How have you been?

Did you read the “Prevent Diabetes Today!” leaflet I sent to you last month? Don’t take it personally, I just saw your picture on a tin of candies. You obviously put on a little weight, didn’t you? Here is an idea for a New Year resolution 🙂

On the other hand, some diet and exercise may work miracles, especially now when you’ve found your second half. Huh! How do I know about it?

The other week some lady aged around 60 said she liked my scarf very much. It was the one you got me for last Christmas, remember? When I said I got it from you, her eyes sparkled and she smiled kindly. I am not easy to fool, so I caught the drift.

Please tell me, is it very difficult to maintain such a long distance relationship?

Anyway, as usual, please find attached a signed list of all my good deeds for 2010 (plus the last week of 2009). Last year’s lot was sent to you via email, I am afraid ‘good deeds09.xls’ bounced back to me. I realised that only this month.

I assume the recession must have hit your pocket too. Therefore I kept my wish list is as short as possible. BTW, are you cutting heads and employ fewer helpers now?

I also hope you didn’t switch to airways. The airports are not very reliable at the moment to be honest, even though the tickets are sometimes dirt-cheap. Read more

15 Words we Need in English

15 Words we Need in English

The English language is notoriously bizarre. Meaning that some words simply do not translate. Whether it be Japanese, French or Vietnamese, there are words in other languages that we are yet to have the equivalent of in English. Here are a few of my favourite examples. Read more

28 Signs we didn’t Translate

Something tells me the translations of the following 28 signs are not quite right.

Its was an accident

accident-porn-area

Anyone missed a foot?

beware-of-missing-foot Read more

Allo Allo

British Woman Wakes Up With a French Accent

Can you imagine going to bed and waking up sounding like you’re from another country? What if you you started talking in a foreign accent and weren’t able to stop? That’s exactly what happened to Kay Russell, a British woman who went to sleep with a severe migraine and woke up speaking in what sounds like a French accent.

According to the BBC, Ms. Russell apparently has what’s called “Foreign Accent Syndrome,” a rare condition in which injury to the brain, in this case caused by the migraine, results in the afflicted person exchanging their normal accent for what sounds like a foreign one. As researcher Sophie Scott explained to the BBC, “People might put little vowel sounds in their speech, so they might-a sound-a little-a like-a this — that’s read by English speakers as being an Italian accent.”

To an outsider, it might sound glamorous to wake up with a foreign accent, but it’s actually an incredibly disorienting experience. Friends tend to be put off by it, and strangers treat you like you’re a foreigner even if you’re still in the same city you’ve lived in all your life. As Scott explained, “It’s not only that you don’t sound like who you are. You don’t sound like the others around you either.” Read more

Minion Language

The ‘Language’ Behind the Minions

Parents still reeling from the decimation of sanity caused by the soundtrack to ‘Frozen’ will be all too aware of a new plague, as the childless amongst us laugh uncomprehendingly at their misfortune. It is known to a generation as Minionese – the virtually-incoherent language spoken by those googly-eyed yellow chaps, introduced to an unprepared world by the 2010 movie ‘Despicable Me’. The internet is abuzz with Minionese-English dictionaries; and this is exactly how it would have started with Klingon, if there were high speed internet in the 1970s. Should we fear, or embrace, this new language?

We may have little choice. Now they have become the stars of their own self-titled, full-length movie, the Minions are more inescapable than ever. In the movie we learn that they have served many masters the world over, so it makes a bit more sense that they couldn’t be held to just one earthly language. Read more

What Does Lorem Ipsum Mean?

At some point in time, almost everyone has encountered text that reads Lorem ipsum dolor sit amet… It’s used all over the place and theories on what it is range from it being a secret illuminati code, to it being complete nonsense. Let’s explore.

What does Google Think?

Partly fuelling conspiracy theories was when you pasted the first few paragraphs of Lorem ipsum into Google Translate they translated it into English as nonsense but included words like China and Nato (for those concerned, instructions on crafting foil hats can be found here). Read more

Why I love the UK

Why I love the UK

Back in the summer of 2004, I left my beautiful homeland of France behind for the prospect of a year in the damp, grey UK. I know what you’re thinking “Why on earth would you do such a thing?” well… picturesque countryside, fantastic hospitality and a pub on every corner (probably called the Red Lion or the Crown), yes please, why wouldn’t I! Now then, I forgot to mention that I came to Milton Keynes, the one and only city in the UK that, well, looks more American than British (or so I’ve been told). But, hey ho, you can add roundabouts to the list of things I love about this place, so there! Read more

New French Prime Minister’s Name Lost in Translation

Poor Jean-Marc Ayrault. The new French Prime Minister had hardly a moment to enjoy his new position when it was revealed that his last name, if pronounced properly, sounds like “penis” in Arabic. More specifically, it sounds like a slang term used to refer to the organ in the third person singular possessive form (i.e. “his penis.”)

Of course, the press was all over the awkward translation — the potential headlines and  jokes were just too good to ignore. For example, Albabwa.com observed that under the circumstances, Ayrault ” would be considered linguistically as well as parliamentarily-speaking to be the ‘dick-head’ of cabinet.” Meanwhile, the Daily Mail’s headline pulled no punches: “Jean-Marc Ayrault leaves Middle East red-faced… as his name sounds like the Arabic for penis.”  Bloomberg chose to be more delicate: “France’s Ayrault Creates Anatomical Challenge For Arab Press.”

The mainstream Arabic press, of course, has less of an opportunity to snark, as they’d prefer to offend neither their more conservative readers nor the French Prime Minister himself.  They coped as best they could, taking liberties with both spelling and pronunciation, or just referring to him by his first name.

Obviously, a more permanent solution was needed, and fortunately the French foreign ministry stepped forward to issue some guidelines. Per the Daily Mail,

‘The ministry has sent out a press release to the Arabic media, telling them how the name should be said in French. But it also says that Mr Ayrault finds it acceptable that they pronounce all the letters of his name, including the “l” and the “t” at the end, so that it sounds like “Eye-rolte.”

There are only so many sounds that can be used to form words, making occasional occurrences like this inevitable. Fun fact: as the Daily Mail observes, the French themselves had to alter the pronunciation of Russian President Vladimir Putin’s last name, as it sounds like “prostitute” in French. Or, remember the Australian woman who got her nickname inscribed onto her car’s vanity plates only to find that it had an unexpected meaning in Tagalog?

For more name translation humour, head on over to the Atlantic for a very funny round-up of names that just don’t travel well.