International Business Archives

6 TRUTHS ABOUT MULTILINGUAL CUSTOMER SERVICE

Published On - November 2, 2016

Mary Ravenna Language Blog, Website LocalisationTags: International Business, website translation

6 Truths About Multilingual Customer Service You Need to Know

When it comes to customer service, is one language enough? More and more often, the answer is “no.” You have to be able to communicate with your customers, even if they don’t speak English. That said, each organisation has unique multilingual customer service needs and capabilities...

Published On - August 30, 2016

Richard Brooks Business, Language BlogTags: International Business

3 Notable International Business Failures to Learn From

Conquering a new international market can be tricky. Even the largest companies make mistakes — and you can learn from them. For example, here are 3 times big brands tried to expand into new countries, only to come limping back. Let’s see what lessons we can take from these international...

Published On - July 21, 2016

Richard Brooks Language BlogTags: International Business, international marketing

What is Happiness In China? The Answer May Surprise You

What is happiness? It’s one of the most basic human emotions. The pursuit of it is considered a basic human right, enshrined in the American Declaration of Independence and recognised by the UN as a “fundamental human goal.” But what is it? And is it the same on the other side of the world? S...

11 Thought-Provoking Social Media and International Marketing Statistics for 2016

Published On - June 2, 2016

Richard Brooks Language BlogTags: International Business, international marketing, Social media

11 Thought-Provoking Social Media and International Marketing Statistics for 2016

For businesses, social media is an opportunity to connect with existing and potential customers around the world. But do you know enough to use it effectively? If you think a “one country fits all” social strategy is enough, think again. Here are 11 statistics about social media around the world...

5 WAYS TO GIVE YOUR CONTENT INTERNATIONAL APPEAL

Published On - August 4, 2015

Agnieszka Animucka Business Guide, Guides & Tips, Inside Track, Website LocalisationTags: International Business, website translation

5 Ways to Give Your Digital Content International Appeal

Over the past 20 years, e-commerce sales have skyrocketed. And this unstoppable growth looks set to continue, with Bigcommerce predicting that worldwide B2C e-commerce revenues will reach $2 trillion in 2015. The message for businesses is clear – the internet offers brands huge opportunities to re...