international marketing Archives

The Apple School of International Marketing 5 Strategies Worth Stealing

Published On - August 10, 2018

Richard Brooks Copywriting, Language Blog, MarketingTags: Apple, international marketing

The Apple School of International Marketing: 5 Strategies Worth Stealing

Last week, Apple made history when it became the first US company worth $1 trillion. How did they do it? Certainly not by selling their products in only one country using only one language. In fact, since 2010, the share of Apple’s revenue generated outside of the United States has hover...

5 Things Marketers Should Know About Cultural Diversity in Marketing

Published On - June 29, 2018

Linda Ward Copywriting, Language Blog, MarketingTags: international marketing, Transcreation

5 Things To Know About Cultural Diversity in Marketing

Like or not, we live in a world where it’s more important than ever to value cultural diversity. The world is more connected than its ever been before. There are more opportunities for businesses to expand – but there’s also more competition. Companies that wish to seek out ne...

Colours and their Meanings Around the World

Published On - December 21, 2016

Richard Brooks Language Blog, MarketingTags: international marketing, Marketing

Colours and their Meanings Around the World

When you see the colour black, what do you think of? Death? Funerals? Johnny Cash? The answer depends, in part, on where you’re from. That means the colours you use on your website and in your advertisements can affect the message your international audience receives, in ways you might not intend....

7 Reasons Your International Marketing is Doomed to Fail

Published On - December 2, 2016

Alicja Brady Copywriting, Language Blog, MarketingTags: international marketing

7 Reasons Your International Marketing is Doomed to Fail

Ready to expand your business internationally? Not. So. Fast. It’s harder than it looks to successfully cultivate an international audience. Marketing your product is essential, but international marketing is harder than it looks. That appealing message and brand image you’ve so carefu...

Published On - July 21, 2016

Richard Brooks Language BlogTags: International Business, international marketing

What is Happiness In China? The Answer May Surprise You

What is happiness? It’s one of the most basic human emotions. The pursuit of it is considered a basic human right, enshrined in the American Declaration of Independence and recognised by the UN as a “fundamental human goal.” But what is it? And is it the same on the other side of the world? S...

11 Thought-Provoking Social Media and International Marketing Statistics for 2016

Published On - June 2, 2016

Richard Brooks Language BlogTags: International Business, international marketing, Social media

11 Thought-Provoking Social Media and International Marketing Statistics for 2016

For businesses, social media is an opportunity to connect with existing and potential customers around the world. But do you know enough to use it effectively? If you think a “one country fits all” social strategy is enough, think again. Here are 11 statistics about social media around the world...