There’s no getting away from it: we live in a global marketplace. Despite some questioning the notion that globalisation is always for the common good, the vast majority of businesses will continue to look beyond their borders to grow revenues in line with their ambitions.
Once the preserve of big corporations, international trade is now so much more accessible, thanks to better communications, improved supply chains, faster payment infrastructures and, of course, the advent of e-commerce.
So it’s a particularly exciting time for SMEs who, almost from the get-go, can start branching out and sell products overseas. However, increased opportunities like this usually come with increased challenges and risks. This is, perhaps, especially true for smaller companies which may not be as well prepared as their more established counterparts.
Meanwhile, large companies face challenges and risks of their own- including increased competition from SMEs. As a result, companies both large and small must be able to manage these challenges effectively.
One such challenge is complying with the varied demands of food packaging regulations in all your target markets. Read more