Visitors to South Korea, take note. The Korea Tourism Organization (KTO) has set a bounty on the awkward, low-quality translations known as “Engrish.” These malapropisms are a prime source of amusement for tourists abroad in Asian countries (see The Top 10 Asian English Translation Failures for examples), but locals are generally somewhat embarrassed by their existence. Plus, when you’re a tourist trying to navigate a foreign country, mistranslations don’t help.
It’s understandable, then, that the KTO would make it a priority to improve the quality of translations available to tourists. What’s interesting is the way in which they are going about it. As CNNGo reports, from now until December 14th, you can go to the Visit Korea website and submit pictures of translation mistakes from any tourist site in South Korea. When you do, you’ll be entered to win the Korean equivalent of a $45 gift card, accepted anywhere credit cards are taken. Read more