Mawdoo3.com has gone from “just an idea” to the top Arabic-language website in the world in only six year’s time. But what are the secrets of the site’s success? Are there lessons that can help your own organisation design a killer localisation strategy?
In 2010, two medical students from Jordan were hanging out in a cafe. As they discussed the lack of quality Arabic-language content available online, they decided it was time to do something about it. Mawdoo3 was born.
The site, which is an Arabic version of popular English sites like Ask.com, Ehow.com and Wikipedia, has skyrocketed in popularity since then. In February, it had 23 million unique users. That makes it the most popular Arabic-language website in the world, according to USNews.com
Expanding into international markets is exciting but can be fraught with difficulty. Here are 4 essential lessons in localisation strategy from the rise of Mawdoo3.com to help you take your business global.