Marketing Translation Archives

Published On - April 18, 2019

Linda Ward Copywriting, Language BlogTags: Marketing Translation

8 Important Truths About International Copywriting

Copywriting for international audiences is more complicated than you might think at first. Advertising and marketing copy depends on culturally and linguistically-specific factors to motivate the audience to act. For example, clever wordplay is challenging to translate, as is humour. These factors c...

Published On - March 29, 2018

Alicja Brady Language Blog, TranscreationTags: Marketing Translation, Transcreation

What Is Transcreation?

What is transcreation, anyway? Is it different from translation? And how do you know if you need transcreation services for your content? You’ve got questions; we’ve got answers. Read on to learn about transcreation services and how they can help your business effectively expand into new...

Published On - June 15, 2017

Richard Brooks Inside Track, Marketing, TranslationTags: Marketing Translation

Translating sport into global success

Translation and interpreting have long played a role in the global sporting industry. The international nature of a great many sporting competitions brings together athletes, trainers, coaches, judges, sponsors, fans and more from all corners of the globe. All of those participating need to understa...

Published On - June 5, 2017

Agnieszka Animucka Inside Track, TranscreationTags: Marketing Translation, Transcreation

Translating a Brand: China vs. the World

When it comes to cultural and linguistic differences, few regions stand as far apart as China and the Western world – the US in particular. One is a communist state that prioritises cooperation and collectivism, the other a democracy that sees itself as a paragon of meritocracy. While both may fal...

Published On - May 11, 2017

Richard Brooks Culture, Inside TrackTags: Marketing Translation

Cultural Considerations for Translation

International translation services are, without a doubt, invaluable when it comes to helping companies market their products and services overseas. However, translating business materials that are intended for presentation to foreign audiences involves a much more complex process than simply convert...

Marketing Translation Vs. Transcreation What's the Difference

Published On - April 24, 2017

Gemma Brackenbury Inside Track, TranscreationTags: Marketing Translation, Transcreation

Marketing Translation Vs. Transcreation

Many companies devote energy, time and money into developing their marketing collateral, but tend to do so purely with a domestic audience in mind. When it comes to presenting your brand to new markets overseas, the cultural and linguistic barriers can seem rather daunting but they are imperative co...