Marketing Archives

Published On - March 11, 2020

Agnieszka Animucka Guides & Tips, Inside Track, Website LocalisationTags: international, localisation, Marketing, website translation

How to Translate your Website

So you want to translate your website? With the widespread introduction of easy to use CMS’s like WordPress using the power of thousands of WordPress Plugins, it’s never been simpler to create a website. As a by-product of this, it’s never been more competitive. That’s competition for visito...

Published On - March 27, 2019

Richard Brooks Language BlogTags: localisation, Marketing

Shopify’s Localisation Strategies

Shopify, a Canadian e-commerce company that helps small businesses and startups sell products online, was founded in 2004. The startup made waves almost instantly and grew 10x in three years. Now that it’s 2019, how have they kept up the momentum? Two words: international expansion. Let’...

Colours and their Meanings Around the World

Published On - December 21, 2016

Richard Brooks Language Blog, MarketingTags: international marketing, Marketing

Colours and their Meanings Around the World

When you see the colour black, what do you think of? Death? Funerals? Johnny Cash? The answer depends, in part, on where you’re from. That means the colours you use on your website and in your advertisements can affect the message your international audience receives, in ways you might not intend....

7 International Marketing Campaigns That Failed to Translate

Published On - August 19, 2015

Linda Ward Copywriting, Inside Track, Language BlogTags: Business, Marketing, Transcreation

7 International Marketing Campaigns That Failed to Translate

We’re inundated with marketing campaigns every hour of every day – from billboard advertisements to events and the articles we read. But there’s a fine line between a campaign that succeeds and a campaign that fails to resonate with its intended audience. Companies will often spend millions on...

Published On - June 30, 2015

Agnieszka Animucka Business Guide, Guides & Tips, Inside Track, Website LocalisationTags: Guide, Marketing, website translation

5 Essential Website Localisation Tips

Digital globalisation has dramatically lowered the barriers to entering new markets. But creating a successful multi-lingual site is far more complex than you might think. Visit the regional versions of the McDonald’s website and the pages you see will have numerous differences – and not just in...

Culture Guide for Businesses Expanding Internationally

Published On - June 8, 2015

Richard Brooks Business Guide, Culture, Guides & Tips, Inside Track, Language BlogTags: Business, Guide, Marketing

Culture Guide for International Business

...

Published On - July 12, 2011

Richard Brooks Language BlogTags: Marketing, Social media

Arab Spring Social Media

We already know the importance of social media in marketing, brand awareness and communication. Social media now has a major role in democracy and in the fight against repression. In the recent Arab Spring revolution people used social media to communicate about the facts, to organise struggle aga...