Packaging Translation Archives

Published On - January 15, 2020

Surinder Singh Inside Track, LabellingTags: Packaging Translation

Background to Sports Food Labelling Regulations

Back in 2014, an ad campaign by Lucozade was very eloquently entitled “Lucozade Sport vs Water.” In the video, two groups of athletes compete in an endurance running test on a treadmill. One group drinks water. The other drinks Lucozade. Eventually, the “water only” athletes give up one by ...

Published On - September 18, 2017

Cecilia M'Bengue Inside Track, Retail, Retail InformationTags: Food Packaging, Packaging Translation

A Primer on Food Localisation Strategy

The history of advertising is full of translation fails. Some of them are not completely true, however, “Nothing sucks like an Electrolux” is often touted as a failed slogan translation. Legend has it that the Swedish vacuum manufacturer used it for a campaign in the US when in fact, the target ...

Avoiding Poor Sales due to Flawed Label Translation

Published On - July 5, 2017

Surinder Singh Inside Track, LabellingTags: Food Packaging Translation, Packaging Translation, Retail

Avoiding Poor Sales due to Flawed Label Translation

As global sales opportunities continue to increase, in part due to the growing trend of emerging markets, companies continue to benefit from investing in international advertising and product exports. As well as adhering to packaging quality control regulations, which are often not clearly defined...

Food Packaging Tranlsation, a serious business indeed

Published On - May 16, 2017

Richard Brooks Inside Track, Labelling, Retail, Retail InformationTags: Food, Food Packaging, Food Packaging Translation, Packaging Translation

Food Packaging Translation – A Serious Business Indeed

We place a vast amount of trust in the veracity of the information provided on food packaging. For those with food allergies, their lives can depend on the information that the packaging provides. For those who are dieting (whether for personal or medical reasons), ingredients and calorific values b...

Published On - October 16, 2014

Richard Brooks Inside TrackTags: Food Packaging Translation, Packaging Translation, Retail

Interview with packaging today

Our business development manager, Clare Daley, was recently interviewed by packaging today, a leading European industry magazine, about the importance of translation in international packaging. She discusses some of the concerns distributors need to address and tips on avoiding the pitfalls that ...

Translation Fails in the Wild A Trip to the Asian Dollar Store

Published On - September 1, 2014

Cecilia M'Bengue Labelling, Language BlogTags: #Fail, Bad translation, Packaging Translation

Translation Fails: A Trip to the Asian Dollar Store

Near my house, there is a small shopping centre dominated by Asian-owned businesses. There is a Thai restaurant, an Asian market, a Taekwondo studio…and a “dollar store” featuring a variety of cheap goods, mostly made in China. I love the Asian dollar store. They have everything:...

Published On - August 5, 2014

Richard Brooks Inside Track, Language BlogTags: Food Packaging Translation, localisation, Packaging Translation, Transcreation

Glorious Day for Soup!

We’ve been working on a great deal of food packaging translation projects in the last few years. Helping some of the UK’s largest supermarkets and food providers gear their products for sale abroad is no small task. Large scale EU regulatory changes called the FIR are coming into force...