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Information on
Business Culture

It does not matter how big or small your organisation is or the aspirations and challenges you face, we can help you understand the culture and norm in the country or region you are working with.

Talk to us today about your project.

Business Culture and Etiquette

Expanding into new markets isn’t just a case of ensuring your products are fit for market, your product labels are translated and fully compliant with local laws and your marketing communications are localised. It’s also about understanding the culture of your target market. Working with organisations and people from a different culture can often lead to a steep learning curve. Avoid etiquette mistakes on your way to cultivating new business relationships.

We help organisations shorten the learning curve and understand cultural differences so that business relationships can be fruitful and beneficial right from the start.

How we work

We work with you to understand your company goals, the challenges you face and the timescales involved. We provide advice and guidance on cultural differences which could affect:

Business meetings and informal meetings
Gaining agreement and feedback
Colour associations and meanings
Humour across cultures
Language and terminology

Complex problem? Talk to us…

Take the time to understand the culture and etiquette of your target market.


Benefits of working with K International

Market Experience

We work with some of the biggest names around the world, so you can rest assured that we understand your sector and how to deliver great communication with your new market customers.

Skilled Native Linguists
in over 250 Languages

Every project we undertake is carried out by professional mother tongue linguists. We work hard to match the style and tone of your organisation to reach out to your target audience.

Knowledge and Insight
in International Markets

Entering a new market takes time and effort; we support you with knowledge and insight to make the journey smooth and rewarding for your organisation.

Account Management

Our dedicated account managers ensure you always have a direct contact to answer your questions and keep you updated with project timelines. Our team are available to assist you every step of the way, whenever you need them.

Streamlined Systems
Fast Turnaround Times

Our processes and systems are built on industry standards focusing on reducing time to market. Connecting the content and graphics supply chain ensures collaborative working and faster turnaround.

Our Commitment
to Quality and Security

Our data security and quality systems have been awarded both ISO 27001:2013 and 9001:2015 standards, certified by the British Standards Institution and Alcumus ISOQAR.

Working in Partnership
with Leading International Organisations

Helping international business speak their customer's language.
KraftHeinz logo
Tesco logo
Amazon logo
Kerry Foods logo

Business Culture Stories from our Blog


Contact us Today


“K International’s workflow allows seamless processing of our artwork and instruction manuals. The team are a pleasure to work with and are always on the front foot with innovations.
I look forward to continuing our strategic partnership with K International.”

Project Lead at Tesco

tesco logo

“The team at K International are very knowledgeable, dedicated and enthusiastic. A big factor in working with K is that not only can they help you translate, but also, you have the peace of mind that the output is legally compliant.”

Founder, PIP Organic

“We are very satisfied with the service we receive from K International. Consistently excellent quality with quick turnaround times. Special thanks to the exceptional project management team, who are always a pleasure to work with.”

Project team within the Home Office

Home Office logo

“After working with K International on several projects, we always receive a friendly and professional service with an impressively quick turnaround time. I would highly recommend their team!”

Brand Manager at Glorious Foods

Glorious foods