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Product Concept Testing And Validation Services

When entering new markets, it may be necessary to adapt your product or services according to the needs of the local population or businesses. Often testing and validation of products or services is required to ensure success and reaching of sales targets.

Have a project we could help with? Let us know.

Product Concept Testing and Validation for International Expansion

From small artisan food producers all the way through to well-known supermarkets, effective overseas growth has become a key method of generating revenue in a crowded marketplace.

However, in order to ensure that your international expansion efforts have the highest probability of success, ensuring you understand market needs and how your product or service addresses those needs is vital. Often, in order to establish whether products are successful in a target market, testing and validation exercises are carried out.

We can support you throughout the whole process, from preparing your international product, through to translating and collating reports from consumer feedback.

International shop

Have a project we can help with?

Contact us. We'll get back to you with a quote.

How we work

We work with you to understand your company goals, the challenges you face and the timescales involved. We provide advice and guidance on cultural differences which could affect your outcomes and provide a range of services which minimise your risk of failure and maximise your sales achievement. Conducted by skilled, local language linguists we provide the following services:

  • Multi-lingual research to check product concepts, pricing, naming and market position can be conducted either by post or via online surveys answering your most critical questions
  • Multi-lingual focus groups – an ideal method to test ideas, product concepts, service outlines, brand names or marketing communications
  • Multi-lingual one-to-one interviews with key individuals in your target sector

All research findings can be transcribed, translated and summarised ready for your organisation to get tangible business benefits quickly and efficiently.

Complementary Services

Alongside product concept testing and validation, we offer a range of other internationalisation services perfectly suited for businesses looking to expand their global reach.


Ensure your brand resonates with your target audience.

Food Label Translation

Translate your packaging into over 250 languages.

Food Label Compliance

Produce packaging that is compliant with international regulations.

Website Translation

Give your customers access to information in their language.

Benefits of working with K International

Our processes, attitude and management help many leading brands engage the international consumer.

Packaging Translators

Our linguistics team are selected for projects based specifically on your individual requirements, be that for food labelling, localised artwork or international product marketing. Only ever translating into their native language your translations are accurate and read naturally, communicating your intentions as if you had penned them yourself.

International Legal Compliance

Qualified international food technologists ensure your translated product packaging conforms with the local legislation of your intended target region. A vital step in avoiding the possibility of costly product recalls that can damage your brand’s international credibility.

Dedicated Account Management

Every client we work with is assigned a dedicated account management team. You'll always talk to someone with a working knowledge of your projects who understands your unique brand requirements. They are always available to answer your questions and are responsible for providing you with regular translation progress reports. Our team are here to assist you in every stage of our working relationship, whenever you need them, without exception.

Quick Turnaround

We know that any delays can cause problems within your supply chain. Our processes and systems streamline the whole translation process, ensuring we deliver the most efficient service possible to retailers. We adapt to your existing workflow so working with us is straightforward for your teams, with no admin slowdown. Due to our ongoing work with leading retail businesses, we have fine-tuned our capabilities and routinely deliver urgent requests with no drop in quality.

Accredited Security

All of our procedures are certified to ISO 27001:2013 for data security by the British Standards Institution. Quality management is accredited to ISO 9001:2015 by independent organisation Alcumus ISOQAR. Our staff are security cleared to at least CTC level and regularly handle documents of a secret or sensitive nature. Non-disclosure agreements are available.

TrackLingua Workflow Solutions

Connecting via API to your legacy systems our in-house developed workflow helps your team to translate any project in any format as efficiently as possible. Benefiting from the latest translation memory software means you never translate the same sentence twice, improving time, saving money and guaranteeing consistency across products.

Working in Partnership
with International Brands

Starbucks logo
Amazon logo
KraftHeinz logo
Kerry Foods logo
M&S logo
Tesco logo

Packaging Stories from our Blog


Contact us Today


“K International’s workflow allows seamless processing of our artwork and instruction manuals. The team are a pleasure to work with and are always on the front foot with innovations.
I look forward to continuing our strategic partnership with K International.”

Project Lead at Tesco

tesco logo

“The team at K International are very knowledgeable, dedicated and enthusiastic. A big factor in working with K is that not only can they help you translate, but also, you have the peace of mind that the output is legally compliant.”

Founder, PIP Organic

“We are very satisfied with the service we receive from K International. Consistently excellent quality with quick turnaround times. Special thanks to the exceptional project management team, who are always a pleasure to work with.”

Project team within the Home Office

Home Office logo

“After working with K International on several projects, we always receive a friendly and professional service with an impressively quick turnaround time. I would highly recommend their team!”

Brand Manager at Glorious Foods

Glorious foods