SPECIALISTS IN TRANSCREATION

Transcreation Services

Transcreation is an essential tool of every global marketer.

With the ability to work with over 250 languages and an international team of linguistic and marketing experts to hand, we have been commissioned to work for many of the world’s top companies.

Talk to us today about your project.

Transcreation Services

When the message is paramount, transcreation is what you need

Making sure your content hits the right notes with a global audience requires a holistic approach. You must provide more than just a word-for-word interpretation of the original source for true success. The whole feel of the content needs to be carefully adapted to ensure your international customers engage with your information in the way you desire. This is where transcreation comes in.

Transcreation is an exacting discipline, so we employ teams of marketers and translators all over the world that not only meet with our own rigorous standards of translation, but who also have relevant experience in marketing in their native country. Their inside knowledge of the target language and the local culture enables them to analyse what is required, deconstruct the source campaign, take it back to the original brief, and then reassemble it in such a way that it retains the full spirit and message of the original, in a manner that impacts positively on the end users in the target country.

We can help you with your transcreation

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What does transcreation mean?

Globalisation has given rise to the situation where identical products are now manufactured and sold all over the world. While that may appear to be a simple concept, it is fraught with potential difficulties for the companies involved.

transcreation

/trænskriːˈeɪʃ(ə)n/

noun

the process of adapting a brand to a new target audience, changing elements of the material and messaging as needed to keep the same overall emotional impact.

"We need transcreation for this ad to be a success in China"

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We Help you Talk
With the World

Language matters. When completed correctly, it affects consumer perceptions, establishes relevance, builds credibility, enhances brand value, and creates trust with your audience — it’s not something you can leave to chance. Great transcreation drives international sales.

International Account Management

Translation projects are handled by one of our dedicated translation account managers.

Transcreation Expertise

All our marketing translators and copywriters are not only fully qualified linguists, but they also possess the marketing skills and local knowledge necessary to produce transcreation of marketing campaigns of the highest quality.

Quality and Security

Accredited by the British Standards Institution and Alcumus ISOQAR, holding ISO 9001:2015 quality control and ISO 27001:2013 data security standards.

Express Service

Our technology helps us run at speed and turn projects around quickly. Various Service-level agreements are available covering all possible outcomes.

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Complementary Services

Easily Manage your Transcreation Projects
with TrackLingua

TrackLingua provides a convenient online way of working for your team to directly request and receive transcreated material as well as to access relevant language resources. Utilising this system, you can significantly reduce admin load, speed up transcreation times and keep track of all requests by individual users and teams.

CLOUD BASED

Based in the cloud, TrackLingua provides a straight-forward, easily accessible system for launching and retrieving language projects.

MULTIPLE FILE FORMATS

Capable of handling virtually any digital file format. Upload whatever you need translating as it is, straight to TrackLingua and it takes care of the rest.

DYNAMIC MANAGEMENT INFORMATION

Plan your internal workflow and keep track of all project assets including overall project completion status, proofing, validation, deadline and launch information.

TrackLingua on Véronique's Laptop

Transcreation capabilities
for any sector, in any language

Starbucks logo
Amazon logo
KraftHeinz logo
Kerry Foods logo
M&S logo
Tesco logo

Transcreation Stories from our Blog

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Testimonials

“K International’s workflow allows seamless processing of our artwork and instruction manuals. The team are a pleasure to work with and are always on the front foot with innovations.
I look forward to continuing our strategic partnership with K International.”

Project Lead at Tesco

tesco logo

“The team at K International are very knowledgeable, dedicated and enthusiastic. A big factor in working with K is that not only can they help you translate, but also, you have the peace of mind that the output is legally compliant.”

Founder, PIP Organic

“We are very satisfied with the service we receive from K International. Consistently excellent quality with quick turnaround times. Special thanks to the exceptional project management team, who are always a pleasure to work with.”

Project team within the Home Office

Home Office logo

“After working with K International on several projects, we always receive a friendly and professional service with an impressively quick turnaround time. I would highly recommend their team!”

Brand Manager at Glorious Foods

Glorious foods